What is affiliate marketing?
Affiliate marketing is, first and foremost, about relationships. It relies on a relationship between a merchant (ie. Retailer) and you, the affiliate/publisher, as well as a relationship between you and consumers. When you promote the merchant’s product or service offerings (on your blog, website, social media feed, etc.) and a consumer purchases a product/service from the brand based on your promotion, the merchant pays you a revenue share of the sale that you helped generate.
Who are affiliates?
Affiliates can be individual bloggers, publishers and influencers as well as companies. Examples include:
- Content/blogging sites
- Coupon sites (i.e. RetailMeNot)
- Deal sites (i.e. Slickdeals)
- Loyalty/reward sites (i.e. Ebates)
- Influencer networks
- Individuals who post content online
When and how do affiliates get paid?
Affiliates compensated weekly in a variety of ways, which are determined by their preferred method upon setting up their account.
Affiliates only get paid when their promotional efforts actually result in a transaction. Most often, all payments earned by affiliates are paid out through bank deposit, Gcash, PayPal and Bitcoin.
Is there a cost associated with signing up for an affiliate program?
There is no cost for signing up as a partner to promote our ready made websites through our affiliate program. You can sign up for as many programs as you would like across any affiliate network at no cost to you.
What is a commission rate?
Typically, commission rates are based on a percentage of the total sale (e.g. 30%), and in some cases it can also be a flat fee for a transaction. Your commission rate is set upon being approved. It increases as you generate more sales.
What is a cookie?
A cookie is a small piece of data that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. When someone comes to your blog or website and clicks on your affiliate link, a cookie is placed on their computer or mobile device. That cookie is used to remember the link or ad that the visitor clicked on. Even if they leave our site and come back a week later to make a purchase, you will still get credit for the purchase and receive a commission.
How long do cookies last?
The cookie’s duration, also known as “cookie life,” is 30 days. This means, when someone clicks on your affiliate link, you’ll be paid a commission if they make a purchase within 30 days of the click.
What kind of companies offer affiliate programs?
There are thousands of companies that offer affiliate programs — from large retailers (Target, adidas, eBay) to small niche retailers. In fact, it’s estimated that over 80 percent of brands utilize affiliate marketing to drive sales, according to a Rakuten Affiliate Network survey.
Do affiliates need to have an established website to get started?
Not necessarily. While it is possible to register a site that is not live, it’s important to understand that most merchants look to partner with affiliates who have an established blog/website with a good network of readers/visitors. They also want to work with affiliates who have a track record of providing high-quality content to a targeted, loyal audience that’s relevant to their vertical. For example, if the merchant sells women’s jewelry and your blog/site is mainly targeted at men who love grilling, then that affiliate program might not be a good fit. Therefore, we strongly recommend having an established blog/website that’s receiving good traffic before you apply to a program. Alternatively, if you don’t have an established site, but do have an established social media following, most programs will accept and allow you to post affiliate links on social media pages you own or operate.